PATA Annual Summit 2022: Keona Liuson Represents The Enderun IHM Community in UAE

Keona Liuson, PATA PH Enderun Colleges Student Chapter Chairperson, will be flying to Ras Al Khaimah, UAE this coming October 24 to attend her first Pacific Asia Travel Association (PATA) Board meeting during the PATA Annual Summit 2022. Comprising of Industry Leaders’ Conference, Leaders’ Forums, Experiential Tours, and Travel Mart, it will be an engaging 3 days full of productive discussion and shared knowledge.

The summit will take place in two different venues within walking distance within the Al Hamra area: Al Hamra International Exhibition and Conference Center-AHIECC, and Waldorf Astoria.

With the theme of the event being “Reconnecting the World Sustainably”, it will center on a gathering of global travel leaders to discuss effective action against sustainability goals. This year’s topics of focus will include Industry Recovery Initiatives, Destination Resilience and Sustainability, Human Capital Development, and Technology and Innovation. Leaders from different parts of the world such as the Asia-Pacific, North America, Europe and the Middle East have been invited to learn from and connect with one another.

Keona was also invited to sit on a panel discussion, “The Voices of the Next Generation”, where the impact and perspective of the youth coming into the IHM Industry will be talked about. The proud PATA PH Enderun Colleges Student Chapter Chairperson will be speaking on the issues of human capital development and labor shortages. The purpose of the discussion is to gather insight regarding the youth’s concerns and issues on the matter so that the industry may understand how to better attract and retain future leaders of the upcoming generation.

Her input will greatly contribute to the future plans within the industry and empower the youth to speak up and share their own ideas as well. May her attendance serve as an inspiration to fellow students who wish to grow in the industry. For more information on the PATA Annual Summit taking place on October 25 to 28, 2022, click here. Stay tuned for more updates!

We are proud of you, Keona! We commend your hard work. Represent the Enderun IHM community well.