Students Awarded with Best Marketing Strategies by Precious Moments CEO
Last September 11, 2011, the classes of Dr. Francis Sta. Maria went to the Precious Moments Showroom, Gift Shop and Tea House. The students were able to meet the CEO, Mr. Sam Butcher. From a brief presentation, the students learned that during Mr. Butcher’s early childhood, his grandmother would narrate to him Bible stories. He drew inspiration from these stories and cultivated his talent. He used all the resources he could find from a factory dump to serve as his materials to practice his drawing skills.
With his mother’s encouragement, he pursued the arts. He first worked in the shipping department of the Child Evangelism Fellowship. He was promoted to the Art Department later on. It was then that Mr. Butcher realized that he had to find a way to demonstrate God’s love to the people.
To convey his message, Precious Moments was born. He began with greeting cards and posters with the teardrop-eyed children. Soon after, dolls and figurines were introduced to the market. These were still not enough for him to fulfill his mission. He then built the Precious Moments Chapel. The whole Chapel is surrounded with paintings of the Precious Moments children, personally done by Mr. Butcher. Ever since the completion of the Chapel, millions of visitors have come to admire his work and share his faith.
Mr. Butcher was deeply touched when he saw how Filipinos were devoted to the Lord. He then decided to stay in the Philippines and put up his Precious Moments headquarters in the country.
The students of Dr. Francis were then asked to come up with a marketing strategy that could possibly improve the present state of the company. Six students were awarded with the best marketing papers – Tiffany La Fuente, Nicole Gaston, Camille Tantoco, Jamille Panotes, Kimberlin Esber, and Jane Espinase. Their papers were shown to Mr. Butcher. They were given figurines and other special gifts from the Precious Moments awarded by Mr. Javi Infante, President of Enderun, Dean Ed Rodriguez, Dean of College of Business and Entrepreneurship, and Dr. Francis Sta. Maria.