Entrep Week 2012
If there’s anything that’s trending in today’s competitive world, it’s the growth of various businesses in the market no matter how small or big. The 20th to 24th of February marked Entrep-Week 2012 at Enderun Colleges. The week provided the opportunity for students to practice their craft as business-minded people who have nothing but innovative and clever ideas that have potential. From delightful desserts to eye-catching laptop cases, witty t-shirts and USB designs, you can’t help but find amusement and value in the range of products being sold by our own esteemed students.
I was able to get more insight about the event from Kimberly Rose Chong and Ms. Stephanie Dionisio.
The booths have improved from last year’s Entrep Week: different booths did not limit themselves to selling food, but other products like technology and apparel. Because of the added variety in products, somehow, some groups experienced competition despite the short amount of time given, says Ms.Dionisio. Also, she states that ‘as a general feedback, it was great to be working with 3 classes with about 15 groups total, plus student organizations. Having more groups was definitely a more effective market research method’. Equally, this year’s Entrep Week became more creative as compared to last year’s, as the booths had more appeal – there was a more professional atmosphere to it.
Furthermore, the event provided the opportunity for students to test the market in a slightly controlled environment. Although each booth had a different target market, Enderun students, staff and faculty helped out in getting some type of diverse reaction regarding different groups’ market mix. Conversely, although there are still a few things that needed to be improved, we have to keep in mind that each semester is different, and that the learning process never ends. From the outcome of this year’s Entrep Week, we can only see this event to continuously progress.
On the contrary, behind a successful event lies certain challenges. One of which was the budget; being limited, and trying to be creative at the same time, indeed put pressure on the students taking part in this event. But in the end, fortunately, it was a success.
Also, the strength in each groups’ teamwork was tested, in terms of delegating certain tasks to people. Having said all this, with the help of other organizations such as EJMA, for marketing the event and proper moderation for delegation of activities, it had a good start and finish.
Finally, for the looks of future Entrep Weeks, improvements, such as marketing the event to outside Enderun members more and developing different themes, are in mind as this year’s theme was ‘Summer Sunshine’.
Overall, it was nice to see good participation among the students. Each stall definitely made an impact, not only because of their products but also with their ingenious stall names. Congratulations to the following for a successful Entrep Week! Designyo, Cookie ng Ina Mo atbp, CFC, A.T, Candy Carnival, Edge, Fully Wear, Wrapsology, Winner Winner Chicken Dinner, Developing Fast Access, Stick Jobs, 16++, ITS You, Fruit Tease.